The Nielsen Total Audience Report measured usage across national and local TV, radio and digital sources and reported an overall 18% increase in weekly gross minutes of news consumption to 72.5 billion.
Almost three quarters of the additional time – 8.3 billion minutes – was claimed by national cable TV news, which registered a 44% leap from 18.8 billion to 27.1 billion minutes every week.
And within that, it was older viewers who were watching more: cable news accounted for 11.6% of TV viewing for people over 50, but just 2.5% for people 18 to 34.
Overall, adult news consumers spent nearly six and a half hours a week watching national cable TV news in 2016, noted the Wall Street Journal, up almost one and a half hours from 2015 and up one and three quarter hours from the last presidential election cycle in 2012.
But the presidential election wasn't the only story attracting interest in a year that saw an high number of celebrity deaths, growing police/community tensions in several cities, terror attacks and fears over the Zika virus – as well as overseas stories of interest like Syria and Brexit.
"Americans responded by watching, listening to and reading more news – a lot more news," Glenn Enoch, SVP/audience insights at Nielsen, wrote in the report.
A long way behind cable, in terms of weekly minutes, was local broadcast TV news, and at 15.1 billion minutes it was the only channel to have seen a decline (-1.3%).
National broadcast TV news was up 5.1% to 14.3 billion minutes, while radio news increased 9.4% to 10.5 billion minutes.
Digital sources grew rapidly but remained small in comparison to the traditional media measured by Nielsen. PC news was up 46.4% to 4.1 billion minutes, and smartphone news 50% to 1.5 billion minutes.
Data sourced from Nielsen, Wall Street Journal; additional content by WARC staff