Software services firm Adobe Systems is reviewing its $20 million US advertising account.
“Basically with the economy the way it is right now, there are some outstanding agencies that are very anxious for new business,” said Peter Isaacson, the company’s director for worldwide brand marketing, “and Adobe, because of the kind of account it is, as well as the budget that we’ll be spending, could provide a great fit for the right agency.”
Six to nine agencies are currently under scrutiny by the company, said Isaacson. One shop known to be taking part is four-year incumbent Young & Rubicam Advertising in San Francisco.
Adobe’s international ad business, some of it handled by Y&R in Geneva, is not affected. A list of finalists is expected in September, with a final decision due in October.
News source: New York Times