British Telecom, the former state owned telecommunications monopoly, privatised in November 1984, has stood by while smaller rivals have chipped remorselessly away over the past sixteen and a half years at its quondam 100% market share.

Still Britain’s largest telecoms operator by far, the giant has decided to fight back at its legion of Lilliputian (by comparison) rivals – and in particular at the UK’s two cable networks, NTL and Telewest – in a three-way deal with broadcasters ITV and BSkyB.

BT customers, new and extant, will be offered discounted subscriptions to both broadcasters’ pay-TV services including digital. The complete package is expected to be announced shortly.

News source: CampaignLive (UK)