Four shops yesterday made final-round pitches in the race to handle the $125 million National Youth Media Campaign of the Atlanta-based federal Centers for Disease Control and Prevention.
The finalists, which have eight different partners between them, are New York’s Saatchi & Saatchi, DDB Worldwide in Seattle, the San Francisco office of TBWA/Chiat/Day and Campbell Mithun in Minneapolis.
The campaign – which will run only for one year following a cut in funding [WAMN: 10-Apr-01] – is aimed at encouraging healthy eating and preventing obesity among ‘tweens’ – children aged nine to thirteen.
A decision is expected next month.
News source: Adweek.com