Internet ad agencies yesterday benefited from the modest bull trend on the world stock markets.

Although the Dow Jones Industrial Average jumped only 0.73%, a series of upbeat earnings reports from computer companies such as Apple Computer and IBM saw the technology-heavy Nasdaq rise 4.93% yesterday to close at 2181.97.

The buoyant performance by tech stocks pushed up the share values of various online agencies: Agency.com saw its stock jump 20.41% to $1.77; Modem Media and Organic both rose 15.38% to close on $3 and 45 cents respectively; and Razorfish leapt 34.62% to close on 70 cents.

News source: Advertising Age - Daily Deadline