Lowe Lintas & Partners Worldwide has reportedly landed the ad duties for the launch of a new, as yet unnamed pan-Asian internet airline project which includes all the region’s major carriers.
Lowe Lintas is thought to have beaten off final-round competition from M&C Saatchi, Grey Worldwide and Euro RSCG Worldwide. The finalists, all of which are bound by a non-disclosure agreement, were whittled down from a list of twenty shops supplied by consultancy Booz Allen & Hamilton.
Details on the new venture are sketchy but it is thought to include an online facility whereby travellers purchase tickets direct from the airline.
News Source: AdAge Global