French-headquartered ad group Publicis will today post full-year results for 2000 which are expected to reflect last year’s strong ad growth.
The consensus view among analysts is for a net attributable profit of 111 million euros, up from 74.4m in 1998. Meanwhile, forecasts of Publicis EBITDA (earnings before interest, taxes and amortization) vary from 223m euros (Société Générale) to 272m euros (Deutsche Bank).
However, the biggest talking point is what Publicis chairman Maurice Levy will predict for 2001 in a press conference tomorrow morning.
Publicis is currently more dependent on traditional advertising than rival Havas – the latter gains around 60% of its revenues from marketing services, compared to 30% at Publicis. As a result, analysts await an insight into the group’s plans should Levy believe that traditional advertising is set for a bumpy year.
News Source: CampaignLive (UK)