Year-on-year adspend rose in the fourth quarter of 2000 despite a 0.2% slippage in December, reports media monitoring specialist Competitive Media Reporting.
Although December was the sole month in which advertising expenditure declined during 2000, Q4 adspend rose overall by 5% to $27.38 billion. Spend for the whole year rose 12.4% to $98.72bn compared with 1999.
Hardest hit by the December decline were national newspapers which recorded a sharp fall, sliding 14.3% to $294.8m. Cable television, with spending down by 12.2% to $746.9m, was also among the casualties.
News source: Advertising Age - Daily Deadline