A new TV spot for Autotrader.com breaks today, part of the cyber autoseller’s $40 million marketing budget for the 2001 fiscal.
The campaign, via Doner of Southfield, Michigan, has allocated 40% of its budget to TV. The lion’s share of this – around half – goes to NASCAR on Fox. Online, inclusive of a sports-linkedsweepstake on CNNSI.com. The schedule also includes NBA on Turner Sports and NCAA's college basketball tournament on CBS.
The remaining sixty percent, all themed ‘ Your car is waiting’, will be spent in the auto trade press.
News source: Advertising Age - Interactive Daily