The American Stock Exchange yesterday announced it had appointed DDB Worldwide in New York to its $10–$20 million account.
The decision ousts incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG, also in New York, which will continue to handle the Nasdaq stock market, an offshoot of the National Association of Securities Dealers which owns the exchange.
Senior vp–marketing at the exchange Lauren Fisher announced that two other agencies had pitched against DDB in the final round of the review. However, she remained tight-lipped about the identities of the also-rans.
News source: New York Times