STAND BY to register your brands for the internet yet again! BT has unveiled an alliance with RealNames, a small San Francisco start-up with the aim of simplifying net access. RealName's new technology will enable website owners to promote their company or brand names on the web without any additional keycodes such as http//, com, or co - simply Tango, Virgin or Ariel, for example. Said BT chief executive Sir Peter Bonfield: 'Changes like that are bound to come.'