STAND BY to register your brands for the internet yet again! BT has unveiled an alliance with RealNames, a small San Francisco start-up with the aim of simplifying net access. RealName's new technology will enable website owners to promote their company or brand names on the web without any additional keycodes such as http//, com, or co - simply Tango, Virgin or Ariel, for example. Said BT chief executive Sir Peter Bonfield: 'Changes like that are bound to come.'
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.