The widely predicted boom in online shopping this Christmas seems set to hit Germany as well, judging by new research from market research company Fittkau und Maaß GmbH.
The survey, which questioned 70,000 web users, found that 66% of respondents will visit e-tailers while Christmas shopping. Although many will just window shop without purchasing, 40% said they would buy gifts online, especially books, CDs and software.
The gap between surfing and actual purchasing seems to have a variety of explanations. Some responded that they found the web difficult to browse and could not find what they were looking for, while others said they would not buy online for security reasons.
However, one of the most popular uses for the web over Christmas seems to be the sending of virtual cards, a service 75% of respondents said they would make use of.
News Source: Handelsblatt