Australian online adspend fell by 6.44% in the quarter ending in September, dropping from A$23.3 million to A$21.8m, according to figures from www.consult.
The research group blamed the downturn on “the dot-com crash in April and the drop in share price across the Nasdaq”.
For the next quarter, it predicted similar results around the A$20–23m mark. “It will probably be around the same amount,” commented www.consult’s Anthony Tan, “But it's still a healthy market”. He added that companies were changing the way they acted online, grabbing front-of-channel or premium positions on websites.
The biggest online advertisers, according to the study, were banks.
News Source: CampaignLive (UK)