The European Central Bank is to launch a £46 million campaign to smooth the transition to Euro notes and coins in January 2002.
Created by Publicis, the drive will run at the end of next year, concentrating on the advantages of the beleaguered currency.
The agency’s project leader Raymond Van Burren likened the account to fellow Publicis client Coca Cola, in that both need to utilise language and image. “As with Coke, we will be mainstream in terms of communication. For the Euro, there's no language – yet”.
News Source: CampaignLive (UK)