A multi-million dollar partnership sees Britain's P&O Princess Cruises steaming full speed ahead with America Online in a deal that will develop on-and-offline co-marketing programs.

Joint advertising and brand promotions will run across several AOL platforms and the duo will also develop a P&O branded online community center customized for Princess Cruises' passengers. This will feature special vacation offers, future onboard opportunities and personalized content for Princess’s clientele.

News source: Advertising Age - International Daily