WPP boss Sir Martin Sorrell might be forgiven a wry smile at the piquancy of the battle about to be waged for Land Rover’s global advertising account. Whatever the outcome, Sir Martin will win!
The flagship off-road marque, bought from BMW earlier this year by Ford, has shortlisted three WPP-owned agency networks - J Walter Thompson, Ogilvy & Mather and Young & Rubicam. Former Land Rover agency, WCRS, will not be pitching due to conflict with its BMW business.
The value of the global business is unstated but in the UK alone Land Rover spends upward of £20 million. Ford sees the US market as key to the marque’s growth where, following the launch of the new Freelander model, it has targeted an annual sales increase of between 20,000 and 30,000 units.
News Source: CampaignLive (UK)