Vodafone has chosen McCann-Erickson WorldGroup to handle its global branding account, rejecting pitches from BMP DDB and Ogilvy.

Vodafone insisted that the move will not affect local agency deals, and BMP DDB Needham will retain responsibility for domestic advertising in the UK.

McCann-Erickson is tasked with transforming Vodafone into a single global brand. “The agency will have an important role to play in establishing our future global brand, enabling Vodafone to achieve its aim of become the world's leading mobile multimedia company”, declared Thomas Geitner, Vodafone’s executive director responsible for global branding.

News Source: CampaignLive (UK)