Daily Mail & General Trust’s online unit Associated New Media is to launch a replacement for charlotestreet.com, the group’s female-oriented web portal.

Branded femail.co.uk, the newcomer will go live before the year end, its name chosen after “extensive external research”, according to a spoke.

The charlottestreet name will survive as the new portal's community area.

News Source: CampaignLive (UK)