Compaq yesterday launched its $350 million global branding campaign to position the computer firm as the gateway to simple internet access and use.

FCB Worldwide’s campaign will show how Compaq’s technology fits into everyday lives and “focus on the end benefit of technology”, according to FCB president Kelly O’Dea.

O’Dea claimed that Compaq’s research had shown there was still room for leadership in internet technology: “We found there is still a rather large gap between the promises and reality of real benefits coming from technology”.

News source: Advertising Age - Interactive Daily