Amazon.com has launched a national ad campaign for its new French online store, with a media mix that includes outdoor, radio, print and the internet.

The campaign, via Havas-owned agency Ailleurs Exactement, is unable to deploy television in its ad armoury because of long-term dithering by local bureaucrats over use of the medium by online traders.

Meantime, the launch’s online element pushes books, videos and music, and utilises ads on fifty of the nation’s most popular websites.

News source: Advertising Age - Interactive Daily