China’s State Administration of Radio, Film & Television plans to merge the nation’s thousands of cable TV operations into s single national corporation.

A new company, to be set up before the year end, will implement the plan and, according to SARFT director Xu Guangchun: “The move is in preparation for the country's pending entry into the World Trade Organization”.

The present plethora of networks utilises over three million kilometers of cable to reach a staggering 90% of China’s 1.2 billion population. The populace enjoys cheap viewing, with the average urban family spending between 97 cents and $1.45 on a monthly service charge.

All terrestrial television is controlled by a state-owned body, China Central Television.

News source: Advertising Age - International Daily