Lloyds TSB, Britain's largest bank, has appointed Saatchi & Saatchi to handle the $37.5 million European launch of its stand-alone online bank.
Branded evolvebank.com, the new venture is slated to launch in the UK and Spain this autumn, with subsequent rollout to France, German and Italy next spring. The Spanish launch will also involve Madrid agency Ruiz Nicoli.
The win complements Saatchi’s existing work on Lloyds $45 million corporate business account.
News source: Advertising Age - Interactive Daily