New Zealand Milk, owner of the Anchor brand, has instigated a search for a new global creative agency in a move designed to fuse its global account into an international network. Anchor has already consolidated its media planning, previously handled by Michaelides & Bednash, with the buying account held by Zenith Media. Simon Tuckey, managing director of New Zealand Milk (UK) said that this latest move would have no immediate effect on the company’s relationship with WCRS, its UK agency.

CampaignLive (UK)