Coca-Cola has enlisted America Online as its partner in a teen-targeted online sweepstake that broke July 1.
The promo, created by AOL's in-house unit, mirrors Coca-Cola's offline promotion launched in May, offering purchasers of Coke multipacks an opportunity to win prizes from $100 to $1 million. Another carrot dangled before consumers is the chance of walk-on roles in Universal Pictures' movies.
The online sweepstake runs on AOL through August 15 with promotional banners featuring on AOL's Teen Channel. Surfers can click on these to enter a random prize draw.
News source: Advertising Age - Interactive Daily