Anglo-Dutch household products giant Reckitt Benckiser has hired McCann-Erickson Worldwide to handle worldwide advertising for four of its core product categories: fabric care, surface care, home care and health and personal care.

Worth an estimated $300 million in billings and encompassing 22 markets across five countries, the business will be supervised by a London-based central account team.

News Source: CampaignLive (UK)