WPP Group, now the world’s largest agency network, has added promotional marketing shop Dialogue Marketing Partnership to its portfolio.
The purchase, for an unstated amount, was made via WPP subsidiary Promotional Campaigns Group with which Dialogue will be merged early next year. Dialogue’s client dowry includes Burger King, hotels and leisure group Whitbread and Gillette. It posted 1999 revenues of £3.2 million ($4.84m) with net assets of £976,000.
News Source: CampaignLive (UK)