Mobile phone operator First Line has ceased trading, closing its call centres in Cardiff and Swansea, and making 2,000 workers redundant.

The company, which launched in July 1998 with a high-profile television advertising campaign, claims about 250,000 customers. It said it was “very regrettably” ceasing to trade after a major creditor withdrew support.

The redundancies come just weeks after Welsh Assembly first secretary Rhodri Morgan praised Wales's "purple patch" of call centre jobs.

News source: BBC Online Business News (UK)