Independent technology and venture capital magazine publisher Red Herring Communications plans a move into television as part of its strategy to extend its brand across multiple media platforms. Talks are in train with several US cable TV networks with a view to supplying Red Herring-branded programme material focusing on investment and technology.
The planned incursion into television is seen as a counter to the recent arrival of several rival titles covering internet business issues, among them Industry Standard, launched two years ago, and Time Warner’s online business magazine Ecompanynow.
Also figuring in Red Herring’s gameplan are downloadable video clips on its website – for example taped pitches by start-ups seeking development funds, giving them worldwide access to investors.
The magazine, launched in the early 1990s and now ancient by internet standards, is attempting to boost international readership by extending editorial coverage beyond the US and strengthening distribution in Europe and Asia.
News source: Financial Times