Five NBA players from the 1996 Olympic Games Dream Team – Grant Hill, Tim Duncan, Alonzo Mourning, Allan Houston and Vin Baker – have enlisted in support of a commemorative packaging promotion for Coca-Cola’s Sprite brand.
Special Sprite promotional cans will be in-store from August 15, ahead of the 2000 Summer Olympics basketball series. They will feature images of one or another of the star quintet, while concealed messages inside multipacks will offer prizes ranging from T-shirts to an opportunity to play one-on-one against one of the five players.
Backing the promo will be point-of-purchase materials, plus an updated 1996 Summer Olympics Coke ad - both by Lowe Lintas & Partners Worldwide, New York.
News source: Advertising Age - Daily Deadline