The crash of sports and fashion e-tailer Boo.com [WAMN, 18-May-00] with debts of $30 million numbers among its creditors "quite a few people in the advertising industry", according to Mick McLoughlin, a partner in KPMG Corporate Recovery, the liquidator.
He did not elaborate whether he meant ad agencies, media buyers or media owners – but particularly vulnerable is BMP DDB, London, which created a global campaign for Boo. No comment was forthcoming from that quarter. News source: Advertising Age - Interactive Daily
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