Evidencing the increasingly aggressive battle for UK consumers' internet business, French cut-price internet service LibertySurf will today launch in Britain.
The company, one of France's biggest ISPs, is 45.5%-owned by UK retail giant Kingfisher [Woolworth, Comet, B&Q and SuperDrug, plus French electrical retailer Darty and home improvement chain Castorama]. It will offer unmetered off-peak access for an annual charge of £20. For just £35 more, subscribers will receive twelve months unlimited web access. CD-Roms for the service go on sale today in Comet and in Woolworth next month.
Claims LibertySurf chief executive Gregory Sukornyk: "Consumers are tired of being given the promise of 'free', with the reality of large phone bills. LibertySurf instantly delivers what the customer is crying out for - a simple and clearly priced way of getting on line." The ISP, launched in France in April 1999, already boasts 1.7 million registered customers.
News source: BBC Online Business News (UK)