London agency Bartle Bogle Hegarty has been awarded the estimated $25 million pan-European advertising account for internet portal Excite Europe

In concert with Branded, a specialist branding and marketing consultancy, BBH is charged with building Excite as a consumer brand across a number of European countries including the UK, Spain, France, Germany, the Netherlands, Italy and Sweden.

Excite’s previous campaigns in the UK were low-profile affairs via Henry Cole, London, adapting work created by its US shop Lowe Lintas & Partners.

News source: Advertising Age - International Daily