LONDON: The judging panel for the Effective Use of Tech category in the 2016 Warc Media Awards has been finalised and includes senior figures from Microsoft and Facebook as well as from the agency world.

The Warc Media Awards are a comprehensive set of awards with a $40,000 Prize fund that will reward pioneering communications planning which has made a positive impact on business results for brands around the world.

There are four categories: effective use of tech; effective integration; effective use of partnerships and sponsorships; and effective use of data.

Entry is free and papers submitted as effectiveness case studies are welcomed from any territory or discipline. Further details, including entry kit and entry form, can be found on the Warc Media Awards website. The deadline for entries is 19 September.

Warc Media Awards

Warc's Media Awards recognise comms planning which has made a positive impact on business results. Find out more and enter.

As previously announced, the effective use of data panel will be chaired by Debbie Weinstein, Managing Director, Brand Solutions & Innovations, EMEA, Google.

Joining her will be Michelle Klein, Marketing Director, North America, Facebook, and Paul Davies, UK Chief Marketing Officer, Microsoft.

From the agency-side, judges include Hannah Blake, Open Innovation Director, MEC, Justine Bloome, EVP, Head of Strategy and Innovation, Carat USA , Sean Corcoran, executive director, innovation, MullenLowe Mediahub, James Lewin, Head of Innovation, Mindshare APAC, Frances Ralston-Good, Chief Strategy & Innovation Officer, PHD/OMGUK, Rosh Singh, Director of Digital Innovation, and Paul Wilson, Managing Partner, Strategy, Starcom MediaVest Group.

Short biographies of all judges announced can be read on the Prize website.

Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.

Data sourced from Warc