CAR MANUFACTURER Suzuki has revealed that its website pulled response levels approaching those of the national press. In the first five months of the year, the site [suzuki.co.uk] generated 755 names and addresses of potential carbuyers – over double the leads from Yellow Pages and approaching those from the Daily Mail and The Sun, respectively 835 and 800-plus. More importantly, 24% of website leads converted to firm sales when they visited Suzuki dealers. [However, Suzuki revealed neither the conversion ratio of national press leads; nor the advertising cost-per-sale data that determines the true effectiveness of media response.]
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