THIS YEAR'S DMA (US) annual convention in San Francisco saw UK direct marketing agencies collar 18 of the top trophies in the International Echo Awards. DP&A and McCann-Erickson Manchester each won a coveted Gold Award, the former for its Goldfish 'Year One' campaign; McCann for its work with the Success-Christie Hospital Initiative. In the financial services integrated media category, DP&A also collected a silver award, again for Goldfish Year One, whilst another silver went to Grey Integrated for its Royal Mail work. Three other Brit shops gained Bronze: two to One to One Direct Communications for its Curtis Fine Papers and DMA (UK) campaigns, and one apiece to WWAV Rapp Collins and MBO/, respectively for Renault UK, and the Royal Mail's DNA Appointment Management Programme.
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.