SINGAPORE: Warc, the global marketing intelligence service, has opened a new office in Singapore as part of the company's international expansion.
Warc Asia will be headed by Edward Pank, formerly managing director of Asian creative agency network Bates 141.
"By physically locating the office in Singapore, we hope to bring the unique benefits of Warc to more of the marketing community across the region," he said.
"The rich information contained within warc.com can really help brands and businesses in Asia achieve sustained growth and do so in a way that is differentiated from their competitors. It really is an indispensable resource that no marketer should be without."
Warc currently boasts over 100 clients in the area, from Pepsi and Standard Chartered to JWT and the Times of India.
As part of its ongoing investment in this region, the company recently launched the Warc Prize for Asian Strategy, the first competition focusing on communications strategy within local markets.
Rufus Olins, chief executive of Warc, said: "It is difficult to overestimate the importance of the region and its impact on the rest of the world."
"Our office in Singapore will mean we can support our customers better while we continue to expand. We are delighted that Ed has joined us."
Warc is headquartered in London and also has an office in Washington, DC.
Data sourced from Warc