LONDON/WASHINGTON: Campaigns from brands including Axe, Coca-Cola, Pepsi and Frito-Lay have all made the shortlist for the $10,000 Warc Prize for Ideas and Evidence.
The Prize is a global search to identify innovations in effective integrated communications, and attracted a total of 75 entries from 23 countries and 17 industry sectors by the closing deadline.
The best case study will be selected by a distinguished jury led by Alex Bogusky, chief creative insurgent of MDC Partners and founding partner of Crispin Porter + Bogusky.
All of the eligible papers will be made available to read on Warc when the winner is announced next month.
To view a run-down of the shortlist, click here.
Data sourced from Warc