REDMOND, Washington: Microsoft has started testing a modified version of its search portal, said to be operating under the name Kumo.com, as it aims to enhance its position in the search market, where it currently lags behind Google and Yahoo.
According to internet measurement firm comScore, Microsoft had a 9.8% share of all US online searches in January this year, compared with Yahoo's total of 22.2%, and the 58.8% enjoyed by Google.
Microsoft sent an email to staff earlier this week inviting them to use the new system – the name for which is Japanese for "spider" – which may ultimately replace its current portal, Live Search.
Satya Nadella, svp of research and development at the company's online services unit, said that up to 40% of enquiries through search engines currently do not produce satisfactory results or are related to previous searches.
In an effort to help those customers who "don't find what they need from search today", Microsoft's new search system will organise information into separate categories, and results will also vary by country.
Data sourced from Wall Street Journal; additional content by WARC staff