MOUNTAIN VIEW, California: Google Adwords TV, the search giant's platform for TV advertisers, has joined with technology solutions distributor MediaBank to launch a new service: time-shifted viewership data, showing how and when viewers see commercials in recorded programs.
Five new categories are about to be added to the existing service. They are:
- Live plus same day;
- Live plus one day;
- Live plus two days;
- Live plus three days;
- Live plus seven days.
Google claims its preliminary findings indicate the new ratings are good news for niche programming, which tends to get a disproportionate percentage of its viewing through time-shifting.
Says Google: "Without DVR, smaller networks would have a more limited audience."
Data sourced from mrweb.com; additional content by WARC staff