LONDON: News International, the UK publisher of The Times newspaper and red-top tabloid The Sun, is poised to up its marketing spend as chief James Murdoch (pictured) attempts to repeat the successful strategy he adopted at sibling company BSkyB.
NI, part of the Murdoch clan-controlled News Corporation empire, has also created a board level cmo role as it revamps and streamlines the company structure.
Murdoch junior has been at the helm of the business since the beginning of the year, when he was appointed ceo of NewsCorp's Europe and Asia region.
Prior to that he headed the UK satellite broadcaster where he increased the marketing budget to reposition the firm as an entertainment brand.
Murdoch has also asked Boston Consulting Group to study NI's organisational structure, in the same way as it overhauled BSkyB three years ago.
Earlier this week, the company announced the closure of its loss-making magazines unit, which launched in 2005 and employs 80 staff.
Its titles, including Love It! and the Sunday Times Travel magazine, will either be sold or brought in-house to NI.
Data sourced from Guardian.co.uk; additional content by WARC staff