LONDON: The Walt Disney Company is to launch a website for British parents following its stateside roll-out last year. The first phase of UKfamily.co.uk is scheduled to go live next month, offering information and social networking opportunities.
The advertising-supported site will give parents another avenue to get expert advice and share tips on their experiences with pre-pregnancy to pre-teen children. New features will appear in the fall.
Hypes Cindy Rose, svp and MD of Walt Disney Internet Group's EMEA region: "The site brings together in one place, for the first time, the latest in online tools and information in a way that we believe represents true innovation in the market."
Data sourced from Brand Republic (UK); additional content by WARC staff