LONDON: UK commercial radio celebrates a 7.1% rise in year-on-year revenues to £150.9 million ($298.5m; £196.5m) during the fourth quarter of 2007.
Figures from Ofcom, the Radio Advertising Bureau and the Advertising Association show
revenue from sponsorship and promotions rose 1.1% year-on-year to £27.4m. National revenue climbed 11.4% to £83.3m, while local revenue was up 3.2% to £40m.
According to RAJAR (Radio Joint Audience Research), commercial radio's share dropped from 43.3% to 42.4% in Q4. However, in the 14-44 age group it retained an across the board lead of 53.1%over the publicly-funded BBC.
Comments Andrew Harrison, ceo of trade body, RadioCentre: "Despite reports that the traditional media sector is facing challenging times, these figures confirm that our sector is bouncing back as advertisers recognise radio's valuable role in a multi-media schedule."
Data sourced from mad.co.uk; additional content by WARC staff