NEW YORK: Apple, Google, Nintendo and Zara are among this year's top climbers in the BusinessWeek/Interbrand ranking of the hundred Best Global Brands by estimated brand value. It is the seventh consecutive year in which the rankings have been published.

The report's sponsors comment that it is not easy to revive even a celebrated brand - Ford or Gap, say - once consumers have formed a negative perception. The duo lost 19% and 15% of their respective brand values in the 2007 rankings.

Even such perennial winners as Coca-Cola can have trouble boosting their brand. Although top dog for the seventh year running (mainly, says the report, because it is big and ubiquitous) Coke failed to further grow its reputation as its move into healthier drinks has yet to resonate.

For readers with sufficient stamina, here's the complete century. The inline data reflects Brand Value ($m), % Change in Ranking (vs 2006) and Country of Ownership . . .

  1. Coca-Cola 65,324 -3% USA
  2. Microsoft 58,709 3% USA
  3. IBM 57,091 2% USA
  4. GE 51,569 5% USA
  5. Nokia 33,696 12% Finland
  6. Toyota 32,070 15% Japan
  7. Intel 30,954 -4% USA
  8. McDonald's 29,398 7% USA
  9. Disney 29,210 5% USA
  10. Mercedes-Benz 23,568 8% Germany
  11. Citi 23,443 9% USA
  12. Hewlett-Packard 22,197 9% USA
  13. BMW 21,612 10% Germany
  14. Marlboro 21,283 0% USA
  15. American Express 20,827 6% USA
  16. Gillette 20,415 4% France
  17. Louis Vuitton 20,321 15% USA
  18. Cisco 19,099 9% USA
  19. Honda 17,998 6% Japan
  20. Google 17,837 44% USA
  21. Samsung 16,853 4% S. Korea
  22. Merrill Lynch 14, 343 10% USA
  23. HSBC 13,563 17% UK
  24. Nescafe 12,950 4% Switzerland
  25. Sony 12,907 10% Japan
  26. Pepsi 12,888 2% USA
  27. Oracle 12,448 9% USA
  28. UPS 12,013 12% USA
  29. Nike 12,004 10% USA
  30. Budweiser 11,652 0% USA
  31. Dell 11,554 -6% USA
  32. JPMorgan 11,433 12% USA
  33. Apple 11,037 21% USA
  34. SAP 10,850 8% Germany
  35. Goldman Sachs 10,663 11% USA
  36. Canon 10,581 6% Japan
  37. Morgan Stanley 10,340 6% USA
  38. Ikea 10,087 15% Sweden
  39. UBS 9,838 13% Switzerland
  40. Kellogg's 9,341 6% USA
  41. Ford 8,982 -19% USA
  42. Philips 7,741 15% Netherlands
  43. Siemens 7,737 -1% Germany
  44. Nintendo 7,730 18% Japan
  45. Harley-Davidson 7,718 0% USA
  46. Gucci 7,697 8% Italy
  47. AIG 7,490 NEW USA
  48. eBay 7,456 10% USA
  49. AXA 7,327 NEW France
  50. Accenture 7,296 8% Bermuda
  51. L'Oreal 7,045 10% France
  52. MTV 6,907 4% USA
  53. Heinz 6,544 5% USA
  54. Volkswagen 6,511 8% Germany
  55. Yahoo! 6,067 0% USA
  56. Xerox 6,050 2% USA
  57. Colgate 6,025 7% USA
  58. Chanel 5,830 13% France
  59. Wrigley's 5,777 6% USA
  60. KFC 5,682 6% USA
  61. Gap 5,481 -15% USA
  62. Amazon.com 5,411 15% USA
  63. Nestle 5,314 8% Switzerland
  64. Zara 5,165 22% Spain
  65. Avon 5,103 1% USA
  66. Caterpillar 5,059 10% USA
  67. Danone 5,019 8% France
  68. Audi 4,866 17% Germany
  69. Adidas 4,767 11% Germany
  70. Kleenex 4,600 -5% USA
  71. Rolex 4,589 8% Switzerland
  72. Hyundai 4,453 9% S. Korea
  73. Hermes 4,255 10% France
  74. Pizza Hut 4,254 -9% USA
  75. Porsche 4,235 8% Germany
  76. Reuters 4,197 6% UK
  77. Motorola 4,149 -9% USA
  78. Panasonic 4,135 4% Japan
  79. Tiffany & Co. 4,003 5% USA
  80. Allianz 3,957 NEW Germany
  81. ING 3,880 12% Netherlands
  82. Kodak 3,874 -12% USA
  83. Cartier 3,852 15% France
  84. BP 3,794 -5% UK
  85. Moet & Chandon 3,739 15% France
  86. Kraft 3,732 -5% USA
  87. Hennessy 3,638 2% France
  88. Starbucks 3,631 17% USA
  89. Duracell 3,605 1% USA
  90. Johnson & Johnson 3,445 8% USA
  91. Smirnoff 3,379 11%

    Data sourced from multiple origins; additional content by WARC staff