NEW YORK: The UK will account for over half of all western European online adspend in 2007, and its growth in the sector now exceeds that of the USA.
According to US researcher eMarketer's latest report, UK online adspend grew 47% in 2006 and will rise around 31% in 2007.
In pound sterling terms, it increased from £2.6 billion ($5.24bn; €3.85bn) in 2007 and is on course to hit £4.5bn ($9.08bn) in 2011 - surpassing the circa $8.24bn forecast for the US that year.
Moreover, online's share of the UK's total adspend is predicted to hit 18% this year - over double the percentage increase in the USA and that of any nation in continental Europe.
Data sourced from mrweb.com; additional content by WARC staff