Online adspend in India is predicted to soar as more consumers gain access to the internet and choose it to make purchases.
A survey by the Mumbai-headquartered Internet and Mobile Association of India predicts ecommerce is set to jump from Rupees 11.8 billion ($256m; €196m; £133m) to R23bn in 2006-07 on a robust R2.18bn adspend.
The survey says the number of people with access to the web will rise to 100m million by 2007-08, from the current 38.5m.
According to IAMAI: "Referrals by online shoppers work as they come from a trusted source. The consumer is more credible and trusted than the advertiser or marketer."
The survey found that 46% of online shoppers were from the 26-35 age group, 25% in the 18-25 bracket and 18% in the 35-46 category. Of all shoppers, 85% were male.
Data sourced from Xinhua (China); additional content by WARC staff