LONDON - A survey released Monday suggests that soccer World Cup official sponsors Coca-Cola, Budweiser and Mastercard are already seeing a return on their investments in the tournament.
TNS Sport's World Cup Monitor survey shows more than 50% of TV viewers in the UK linked Coca-Cola with the World Cup, while 70% of German respondents did so.
The report also indictes that 70% of adults in Italy and Spain are interested in the World Cup. In Germany, this rises to 80%, likely due to 'new' fans attracted by the staging of the tournament in their home country.
TNSS expects these figures to increase for a period extending well beyond the four-weeks long soccer hypefest. Predicts TNS Sport managing director Richard Ames: "After the final, we will be running a second wave of the monitor in Europe and there is little doubt that the partners will make significant gains."
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.