Germany's 'Best Brands 2006' were lauded this week, the four category winners selected from market research data compiled by GfK. The research assesses brands on two criteria: market share and consumer awareness and affinity.

And the winners are ...

  • Strongest Business Brand
    1. Google
    2. Lufthansa
    3. Siemens (winner in 2004)

  • Strongest Growth Brand
    1. Motorola
    2. Mey (fashion range)

  • Strongest Product Brand
    1. Tchibo (retail chain)
    2. Lego
    3. Nivea

  • Strongest Financial Brand (for decision-makers)
    1. UBS
    2. Franklin Templeton Investments
    3. Deutsche Bank.
The four winners share media space and communications work valued at €1 million, donated by SevenOne Media, WirtschaftsWoche and Serviceplan.

Data sourced from mandmeurope.com; additional content by WARC staff