In an unprecedented clean sweep, Honda Motor Company USA won the Car of the Year and Truck of the Year awards on Sunday at the North American International Auto Show - the first time in the event's thirteen-year history that a single manufacturer has collected both accolades.
Honda's triumph was doubly piquant, conferred as it was in Detroit, the home town of America's Big Three manufacturers: GM, Ford and Chrysler.
A jury of forty-nine automotive journalists awarded top honors to the 2006 Honda Civic and Honda Ridgeline pickup truck, the former's dust fogging the windscreens of two significant indigenous newcomers: GM's Pontiac Solstice and Ford's Fusion.
Dick Colliver, evp of auto operations at Honda was suitably modest in victory, calling the Civic award especially gratifying since he believed the 2001 Civic fell short of expectations. "Consumers told us with the launch of the '01'Civic that we missed the mark," he admitted. "We had to put it back in the market where it needed to be."
Data sourced from Wall Street Journal Online; additional content by WARC staff