According to the Prague office of Omnicom's global media planning and buying network OMD, aggregated local media advertising revenues in the Czech Republic this year will reach €708 million ($829.9m; £478.3m), up on 2004 by 6.4%.
By media share: €314.9m will be spent on TV; €238.8m on press; radio takes €69.2m; outdoor €51.9m; and the internet €31.1m.
In 2006, OMD predicts that overall ad expenditure will increase to €737m, up year-on-year by 4.1%.
However, OMD's estimates for the current year are optimistic alongside data released by Mindshare Czech Republic, which puts overall expenditure at €667m.
Czech TV and radio sales house ARBOmedia is even less bullish, forecasting just €612m.
Data sourced from mandmeurope.com; additional content by WARC staff