The first senior executive heads rolled Wednesday at the UK's Telegraph Group following its £665m ($1.1bn, €944m) sale by Hollinger International to the Barclay Brothers this summer.
The axe descended on managing director Hugo Drayton and finance chief Niamh O'Donnell-Keenan, both of whom have already cleared their desks.
The axeman is new chief executive Murdoch MacLennan, whose appointment earlier this week of John Allwood as executive director set alarm bells clanging in The Telegraph's managerial washhrooms.
Allwood came to the Telegraph from his role as head of cellphone giant Orange UK. But he is no newspaper novice, having been both finance director and chief executive at tabloid newspaper publisher Mirror Group.
Industry insiders say the management cull may not yet be finished with MacLennan and Allwood focusing their gaze on the editorial staff both at the Daily and Sunday Telegraph.
Data sourced from MediaGuardian.co.uk; additional content by WARC staff